Ice-cream truck

To promote Zalando Playground, an event designed to showcase kids’ and teens’ category, we took over the streets of Paris with an ice cream truck. We didn’t just promote a venue with flyers but we gave the city a taste of the experience. From Jardin d’Acclimatation to Buttes Chaumont, we delivered ice-cream directly to kids and families during the heatwave. A perfect ice-breaker to promote the event.