Souvenirs d'Amour

We partnered with eight media platforms across France and Germany to extend the Souvenirs d’Amour concept beyond a single format. The campaign took many shapes: from podcast episodes with Binge Audio and Le Cœur sur la Table, to animated short films for social media with Bound, and printed editorial features in Society and Views. A clear expression of how we approach media activation: not as a constraint on the creative idea, but as a way to amplify it.