Open Air Cinema

When Hinge asked us to activate their Summer 2025 campaign, cinema felt like an obvious answer. We built a national cinema plan, amplified by a live activation at one of the city's most iconic events: the Cinema Paradiso open-air festival at the Louvre. 40 Hinge users were invited to a private screening in the Louvre courtyard, not just to watch a film, but to go on an actual date. And because sun loungers aren’t exactly made for dating, we redesigned them. Two seats. One lounger. Made for meeting, not just watching.