For the second edition of Eleven All Stars, leading French and British internet personalities came together for a football match at the Parc des Princes. To promote the event, we installed a double large-scale OOH banner covering more than 800 sqm on a tower in Paris. Once in place, the banner was revealed online by Amine, the event’s organiser, live on Twitch. Generating 1M+ views online in 24h.
Eleven All Stars
OOH; Event
Strategy; Buying



